FMCG market research

FMCG market research

Many of you will ask “How can I be successful with my business nowadays?” and it’s completely fine – none of us has a Rockefeller’s mind since one’s birthday. However, to know a lot about the market and customers is to lead a successful, well executed business strategy. I guess we can all state that being able to get an external, third-party opinion is truly worth a llitle fortune. And that’s where FMCG market research comes in handy.

fmcg market research

FMCG market research – our experience

During the recent 20 years we have led  a bunch of pretty big brands. However, “bunch” stands for “one thousand”, while “pretty big” means “leading”. Therefore, we think we’re somewhat safe to say we have some experience with FMCG market research. Also,  we are aware of most of the issues we can encounter while we work on the current project. Especially the ones that depend on user experience.

fmcg market research

FMCG market research – what did we do?

Until now, we managed to finish a handful of highly diversated projects. To start with,  we had tested concepts and products. How? It’s simple – we just guided our clients since the very beginning of their existence as a company.  That’s where FMCG research becomes quite useful. Also, we checked up the brands – including such aspects as logos, image, even their strengths and weaknesses. We learned them how to use their budgets in the most effective way it’s possible. Of course, we didn’t forget about the marketing itself – examining the conversion rate of ads and other kinds of advertisement has never been trivial, no matter the times.

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